JioStar's Sanjog Gupta reveals user-first strategy that drove record IPL viewership to 1 billion, transforming India's sports ...

In an exclusive post-season interaction, Saroj Panigrahi, Chief Operating Officer, Games24x7, shared the company's approach ...

The IPL 2025 final between RCB and Punjab Kings set a new record with 169 million TV viewers as RCB clinched their first-ever ...

IPL 2025 Advertising: Indian Premier League 2025 sees a rise in television advertisements. Ad volumes increased by six per cent compared to last season. More advertisers and brands are ...

It was during the IPL that CRED became a household name, evoking nostalgia with stars such as Madhuri Dixit, Rahul Dravid and Zeenat Aman. And let’s not forget the Kingfisher commercials with the ...

With IPL’s digital reach hitting 550-600 million in 2024, the partnership between JioHotstar and Nielsen is promising to provide brands with unprecedented transparency and actionable insights.

IPL 2025 ad rates drop to 2024 levels due to CCI raids, impacting last-minute deals and ad spends. Sources say prices for a 10-second ads for television (SD+HD) closed at ₹15-16 lakh and for CTV ...

The impact of the subscriber addition backed by IPL to the profit and loss account of the business will be known when RIL ...

For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered ...

KOLKATA: Mitchell Marsh hasn’t been able to bowl in the current Indian Premier League (IPL) due to a back injury but has more than made up for that with his form with the bat. The Lucknow Super ...

IPL 2025 Postponement Triggers Massive Financial Shockwave. ... JioCinema, is expected to bear the brunt of the impact, potentially losing 35% of its estimated ₹5,500 crore revenue for the season.