This year's IPL began with one of the best—and probably the costliest—ads of the season. Dream11's campaign featured Aamir ...

New Delhi: The just-ended 18th season of the Indian Premier League (IPL) continued to drive growth for restaurants, ...

In a season where every brand is vying for eyeballs during the Indian Premier League, Swiss Beauty has carved out a ...

IPL 2025 sparked a shift in brand strategy. Experts weigh in on whether this year’s Indian Premier League media moment matched its massive price tag.

Siya Wadhwan, Head of Brand Marketing at Boldfit ... strategy remains uncertain—but its immediate impact on campaign measurement during IPL 2025 is undeniable. For brands seeking transparency ...

Every tragedy is a chance to learn. The Bengaluru stampede should serve as an eye-opener for Indian cricket fans. Euphoria ...

In a scenario where IPL 2025 cannot resume at all, the economic impact deepens. Host broadcasters may forfeit around a third of the ₹5,500 crore in advertising revenue projected for the season.