MLB Investment Strategy

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MLB to back Athletes Unlimited Softball League

MLB diving into women's professional sport with softball investment

Major League Baseball is making a big bet on the business of women's sport, announcing on Thursday its first significant financial investment in a women's professional softball league.

UPI on MSN · 2d

MLB to buy stake in women's Athletics Unlimited Softball League, grow sport

MLB agreed to partner with Athletes Unlimited Softball League, while providing sales and marketing efforts, promotional support and broadcasts, the league announced Thursday.

USA Today · 2d

Athletes Unlimited Softball League announces partnership with MLB for inaugural season

The Athletes Unlimited Softball League, which Tennessee alums Aubrey Leach and Payton Gottshall play in, announced a partnership with MLB in May 29.

EssentiallySports on MSN7h

MLB’s 8-Figure Investment Plan Rocked by Harsh Doubt as Ex-Marlins Prez Questions Jon Patricof’s Bold Claim

Major League Baseball is stepping into new territory with one of its most ambitious investments yet. The post MLB’s 8-Figure ...

NBC Bay Area1mon

MLB could draw greater private equity interest as uncertainties lie ahead

Meanwhile, the league is also recalibrating its media rights strategy as regional sports ... the firm's first investment in MLB. Arctos has built up a portfolio of five direct stakes in teams.

Forbes1mon

Leading International Teams: Strategies From The Baseball Diamond

International players continue to be an integral part of Major League Baseball (MLB ... The San Francisco Giants’ investment in South Korean star Jung Hoo Lee demonstrates their confidence ...

EssentiallySports on MSN2d

MLB Adopts NBA’s Strategic Playbook With Historic Investment Signaling New Era

For decades, Major League Baseball stood in the dugout while others took swings at building women’s pro sports. The post MLB ...

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