Smith Entertainment Group (SEG) today announced a comprehensive long-term partnership establishing Fanatics as the official ...

Sports retail giant Fanatics will be taking the reins when it comes to merchandise and retail for Utah's NBA and NHL teams.

Smith Entertainment Group announced today that they have established a long-term partnership with Fanatics to be the retail ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the excitement being felt around the Utah Mammoth is palpable as they forge ahead ...

The N.H.L.’s newest hockey team unveiled its official name and mascot: an extinct behemoth with fossils at the American ...

Breaking away from the mainstream can be a good thing — and that’s what having “Twist And Shout” as a goal song would do. It’s a different vibe than most, but it would get the crowd up on its feet, ...

McAfee and his team shared multiple ideas with Smith that could be incorporated at the Delta Center and in the Utah Mammoth fan experience. McAfee shared his idea for a hand sign for the team’s ...

The very beginning of the B's. On this date in 1924, Charles Adams was awarded Boston’s NHL entry for $15,000. He selected ...

And while you may be thrilled to have us, we’re thrilled to be part of Utah and are grateful.” The rollout of Mammoth even included a fan holding a Stanley cup — lower-case “C” — Yeti ...

An initial list of 20 possible names was narrowed by fan vote last June to what the team announced as six finalists: Utah Blizzard, Utah Hockey Club (Utah HC), Utah Mammoth, Utah Outlaws ...