Apple has long been rumored to be working on an Apple-branded search engine, and yet nothing has ever materialized.

Heer notes that Gurman’s story didn’t start this rumor; it was preceded by an analyst’s call for Apple to buy Perplexity.

Apple might be gearing up for one of its biggest tech moves yet, and it involves a rising AI star, Perplexity. According to ...

Talks are still at an early stage of development, but the deal underlines how much Apple is prioritizing its mission to ...

According to Bloomberg, Apple has held early internal discussions — led by its head of mergers and acquisitions — about a ...

Apple is reportedly considering its most ambitious acquisition yet: AI startup Perplexity, whose AI-driven search engine and ...

Apple executives have been discussing the possibility of the company making a bid to acquire Perplexity AI, according to ...

The interest from both Silicon Valley giants raises an important question: why are they eyeing a much smaller company like ...

Perplexity has responded to the media by saying it has no knowledge about any of it. Apple has not commented on the ...

Apple Inc. has reportedly begun internal deliberations over a potential acquisition of Perplexity, a company valued at $14 ...

Perplexity provides real-time answers to questions using the latest information from the web. The company recently said it is ...

Most experts agree that Apple faces an uphill battle to compete in the AI race. The company’s Apple Intelligence platform ...