Beyoncé's Cowboy Carter residency at Mercedes-Benz Stadium in Atlanta features themed attire, extensive merchandise, and a focus on stage design with the retractable roof closed and Halo Board off. Mercedes-Benz Stadium enforced a strict clear bag policy,

The music superstar will be performing four shows at Mercedes-Benz Stadium in support of “Cowboy Carter,” the second act of a three-part collection of albums.

Atlanta's small businesses see a boost as fans prep for Beyoncé's shows. Discover the 'Beyoncé effect' as shoppers hunt for cowboy couture in the city.