With the creation of the "Buckeye Sports Group," Ohio State will now consolidate the school's two existing NIL collectives, the 1870 Society and The Foundation.

Ohio State University has launched Buckeye Sports Group (BSG), a pioneering Name, Image, and Likeness (NIL) initiative that unifies the school’s two primary NIL collectives: The Foundation and ...

Buckeye Sports Group will operate across three core pillars: 1. NIL Deal Facilitation & Management. Secure and manage brand partnerships on local, regional and national levels.

The Buckeye Sports Group intends to serve as a centralized hub for NIL brand deal facilitation, corporate partnerships, student-athlete storytelling and NIL support.

Buckeye Sports Group will replace THE Foundation and The 1870 Society collectives as Ohio State's major fundraising entity for NIL. According to an OSU press release, founding members of those ...

Buckeye fans at the national championship celebration on Jan. 26. Ohio State announced the creation of Buckeye Sports Group Monday. Credit: Carly Damon | Lantern Photo Vault ...

Ohio State University unveils a bold new approach to NIL deals, partnering with Learfield to form the Buckeye Sports Group. Author: ksdk.com Published: 1:49 PM CDT June 10, 2025 ...