As fall camp approaches, Ohio State’s football program will be working through some turnover in the defensive line. The ...

With the creation of the "Buckeye Sports Group," Ohio State will now consolidate the school's two existing NIL collectives, the 1870 Society and The Foundation. The partnership with Learfield will ...

Ohio State University has launched Buckeye Sports Group (BSG), a pioneering Name, Image, and Likeness (NIL) initiative that unifies the school’s two primary NIL collectives: The Foundation and ...

Ohio State, Learfield launche Buckeye Sports Group to enhance NIL opportunities The Buckeyes are helping student-athletes maximize their earning potential.

The Buckeye Sports Group intends to serve as a centralized hub for NIL brand deal facilitation, corporate partnerships, student-athlete storytelling and NIL support.

Ohio State University unveils a bold new approach to NIL deals, partnering with Learfield to form the Buckeye Sports Group.

NCAA court settlement was approved, allowing colleges to share revenue directly with athletes, Ohio State’s department of athletics and its partner, Learfield, unveiled the Buckeye Sports Group ...

Buckeye Sports Group will replace THE Foundation and The 1870 Society collectives as Ohio State's major fundraising entity for NIL. According to an OSU press release, founding members of those ...

The Buckeye Sports Group will support Ohio State's student-athletes with comprehensive efforts within three key areas: deal facilitation and management, content creation and storytelling, and ...

Ohio State, Learfield launch Buckeye Sports Group to enhance NIL opportunities The Buckeyes are helping student-athletes maximize their earning potential.