Andy Byron, the startup executive at the center of an extraordinary social media furor, has resigned as CEO of data operations startup Astronomer.

LONDON (AP) — A routine moment of crowdwork at a Coldplay concert went viral last week when a couple tried to avoid the spotlight after they were caught hugging on the jumbotron. Internet sleuths quickly figured out that they were the CEO and chief people officer of a little-known tech company called Astronomer.

Coldplay’s Chris Martin isn’t taking any more chances. The band’s frontman is now warning fans before putting them on the jumbotron at concerts following the viral moment when he accidentally exposed Astronomer CEO Andy Byron,