July 15, 2025 (Portland, OR) – Today, Portland’s WNBA expansion team proudly unveils its new name and brand identity: the Portland Fire. Based in the global epicenter of women’s sports, the Portland Fire is rooted in the resilience, spirit, and passion for sport that defines the Rose City.

The WNBA's Portland expansion franchise has had a rocky start to its existence, but as of Tuesday it officially has a name. In a callback to the city's first foray into the league, the expansion team will be known as the Fire. The Fire will begin play in 2026 as the WNBA's 15th franchise.

The WNBA celebrated the return of the Portland Fire with the unveiling of the brand-new team gear at their Tuesday Launch Party. Fans had the chance to buy team merch for the first time, featuring a collection of different colors and the logo.

The first-ever global women’s sports Epicenter Week is happening only in Portland and kicks off on July 23. It comes on the heels of the huge party Tuesday night at the Moda Center for the unveiling of the Portland Fire’s logo and name. Epicenter week starts next Wednesday with Portland Thorns Community Day.

Portland’s new WNBA franchise will finally have a name. On Tuesday, the team is hosting a big launch party at the Moda Center, where they’ll unveil the