The release date announcement video, which was originally released on May 31, has generated 250 million impressions across all Netflix channels in just four days of availability. Per Netflix, that is more impressions than any similar announcement in the same timeframe in the history of the platform. The video can be seen below.

Netflix has finally revealed when the long-awaited and fifth and final season of Stranger Things will debut. The streamer announced the final season of the coming-of-age sci-fi hit will air in three parts late this year. The first will premiere Nov. 26, followed by part two on Christmas and the series finale on New Year’s Eve.