For the second straight year, adidas is making a major investment in the high school NIL space. The brand announced six top recruits will be part of its Adizero Class of 2025 – with an emphasis ...

The Aggies' class of 2026 commit wide receiver Madden Williams signed an early NIL endorsement deal with Adidas ahead of his high ... Lions OC John Morton Makes Announcement on Legendary NFL Head ...

Adidas signs LSU commit Tristen Keys to a landmark NIL deal, continuing its aggressive push into high school football. Discover what this means for the future of NIL.

With the new NIL and opportunities, basketball is a cool sport to be in, just as a high school athlete.” The Adidas deal isn’t the first NIL opportunity for Harpring.

COLUMBUS — Ohio State football’s partnership with Nike is well-documented, but one of the Buckeyes’ best players has inked a name, image and likeness deal with a top competitor.

The Ohio State Buckeyes are a flagship for Nike Football. But the Swoosh just got Moss'd by its biggest competitor. Adidas has announced the signing of Buckeyes wide receiver Jeremiah Smith. Smith ...

This means Keys’ deal with Adidas included future compensation. It’s still the highest-profile NIL deal signed by a Mississippi athlete, however, and one that could lead to more opportunities.

In On3's NIL 100, Keys appears at No. 19 on their list of highest NIL valuations among high school athletes. The Tigers are No. 2 on On3's team recruiting rankings for 2026.

Alabama Crimson Tide star wide receiver Ryan Williams just added another major milestone to his already impressive resume, ...

On Friday, Adidas announced its newest "Adizero 7 Class" which consists of seven high school football players who've signed NIL deals with the brand.

He is ranked as the no. 1 shooting guard and no. 3 overall prospect nationally. What we don't know: The exact details of the deal are not clear. Adidas does not usually release specifics.