For the second straight year, adidas is making a major investment in the high school NIL space. The brand announced six top recruits will be part of its Adizero Class of 2025 – with an emphasis ...

The Aggies' class of 2026 commit wide receiver Madden Williams signed an early NIL endorsement deal with Adidas ahead of his high school senior season.

Adidas signs LSU commit Tristen Keys to a landmark NIL deal, continuing its aggressive push into high school football. Discover what this means for the future of NIL.

In On3's NIL 100, Keys appears at No. 19 on their list of highest NIL valuations among high school athletes. The Tigers are No. 2 on On3's team recruiting rankings for 2026.

This means Keys’ deal with Adidas included future compensation. It’s still the highest-profile NIL deal signed by a Mississippi athlete, however, and one that could lead to more opportunities.

The Ohio State Buckeyes are a flagship for Nike Football. But the Swoosh just got Moss'd by its biggest competitor. Adidas has announced the signing of Buckeyes wide receiver Jeremiah Smith. Smith ...

Ohio State's star receiver Jeremiah Smith signed an NIL deal with Adidas, but he won't be able to wear the German company's shoes during OSU games.

In the new era of NIL, even high school athletes can get in on the action. On Friday, Adidas announced its newest "Adizero 7 Class" which consists of seven high school football players who've ...

With an On3 NIL Valuation of $536,000, Keys isn’t just a high school standout, he’s a brand in the making. And Adidas knows it. This deal marks a continued shift in the sports marketing world.

Adidas announced this week that Keys, the No. 5 overall prospect in the 2026 class and LSU’s prized wide receiver commit, is the latest athlete to join its growing roster of NIL signees.