The CMO role just got harder. This piece outlines five survival areas to help marketing leaders steer through digital ...

ROAS is useful, but it shouldn't be your only KPI. Here’s why CMOs need to rethink what true paid media performance looks ...

Great marketing isn’t about getting everything perfect from the start; it’s about moving with intention, learning fast, and ...

So, CMOS and BIOS are related, but one is a physical chip, and the other is firmware used to boot up your system. Hopefully, we have helped you in getting a grasp of CMOS and what it is used for.

AI in marketing is driving growth and innovation in Africa, but many marketing executives are still hesitant about AI ...

The insights were collected and amassed via a panel of over 1,200 B2B and B2C CMOs and marketing executives located in North America and active on Twitter in 2015 and via over 640,000 tweets ...

Dive Brief: There is a renewed confidence in creativity among global CMOs, with 83% believing that creative ideas can transform businesses, according to Dentsu Creative’s 2024 CMO Report shared with ...

Boston Consulting Group’s annual survey of marketers found that 71% of CMOs plan to invest more than $10 million annually in generative AI over the next three years, and 83% are optimistic about ...

9 CMOs share their biggest lessons of 2025 so far and how they’re shaping their strategies From tech to tariffs, 2025 has presented no shortage of challenges – and opportunities – for global ...