So, we took a risk and it paid off!We shifted investment from sub-brands to equity-building, reinventing Colgate as the Champion of Optimism, inspiring people to "Smile Strong." Share declines stopped ...

Colgate’s “Let’s Have a Talk” isn’t just a commercial; it’s a movement! This heartwarming TVC champions the power of genuine smiles to spark joy and inspire confidence, creating a ...

Colgate, the Official Smile of the AFL and AFLW, will host the race on the iconic MCG for the first time since 2019. The sprint will resume its traditional format with participants from each of the 18 ...