HBO Max has been going through a strange brand reimaging in the last five years, and it’s affecting their own social media ...

These crime dramas are a reminder of how many great movies are available on HBO Max, or whatever it's called now.

Confused about the difference between HBO and HBO Max? This guide breaks down the differences between the two.

If you logged onto your Max account this morning, you might have noticed something a little different. Or maybe familiar. Max ...

As of Wednesday, HBO Max is no longer Max and is back to being HBO Max, just on the Max platform. We know, it’s confusing.

As the nation reels in all the sudden, horrible change of this grim moment, it feels increasingly impossible to ever go ...

After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming platform. With so many name changes in recent years, it ...

Had a friend inside HBO at the time and apparently the entire 'Max' branding was one powerful exec who thought it would be a great idea contra every single piece of internal research.

Advertisement arts entertainment TV Popular streamer Max to become HBO Max — again Move represents a rare do-over in corporate branding, experts say.

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago.

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago.

Two years ago, Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a mistake.