While it may just seem like a simple "H" at first, the Hyundai logo actually has a clever hidden meaning - and people can't ...

It was a brutal lesson, but Hyundai's U.S. CEO John Krafcik says the company learned "why you don't do badge engineering." Needless to say, the plug is being pulled on the Hyundai Entourage later ...

Just like German automakers, Hyundai wants to sell the impression of performance for those who can't afford the real thing.

sell the performance badge without transforming the underlying car so much that only hardcore enthusiasts can appreciate it. Presumably, the Hyundai N Sport badge would be used in a similar ...