IPL 2025 sparked a shift in brand strategy. Experts weigh in on whether this year’s Indian Premier League media moment ...

This year's IPL began with one of the best—and probably the costliest—ads of the season. Dream11's campaign featured Aamir ...

As IPL morphs from cricket league to culture machine, Virtue Asia’s business director advises brands to trade tired TVCs for culture-driving IPs—or risk irrelevance.

In a season where every brand is vying for eyeballs during the Indian Premier League, Swiss Beauty has carved out a ...

After a week-long suspension, the Indian Premier League (IPL ... impact in a short window, said Darrell Fernandes, Senior Vice President - Client Partnerships, White Rivers Media, a marketing ...

Every tragedy is a chance to learn. The Bengaluru stampede should serve as an eye-opener for Indian cricket fans. Euphoria ...

New Delhi: The just-ended 18th season of the Indian Premier League (IPL) continued to drive growth for restaurants, ...

Joy Personal Care’s IPL play with KKR is more than a sponsorship; it’s a bold push into men’s skincare, a smart blend of ...

Summer cricket fever aside, the Indian Premier League (IPL) 2025 has led a silent movement–reshaping India’s travel and ...

One of Dubai's leading real estate businesses - Danube Properties has tapped into India's cricket frenzy to introduce their ...

This preview of the IPL 2025 Qualifier 2 match between PBKS and MI offers insights into pitch conditions, weather forecasts, ...