Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...
Jaguar Land Rover issues message to drivers over 'colour of their cars'
Jaguar Land Rover has issued a big update to drivers over the colours of their cars. JLR is investing £65m in sustainably ...
Coventry Telegraph5d
Jaguar Land Rover invests £65m in new feature likely to be popular - but it's not cheap
READ MORE: Jaguar Land Rover to axe up to 200 workers in fresh blow for car giant The company has seen requests for custom colours, already available on the Range Rover SV, double since last year.
ET Auto5d
JLR to invest USD 80 mn to meet demand for custom luxury car colours
Jaguar Land Rover (JLR ... of its SV Bespoke Paint matching service, allowing Range Rover SV clients to paint their cars in any colour, including those matching their private jets or yachts.
AOL5d
Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
That includes the most exclusive, high-quality color finishes available,” Jamal Hameedi, head of SVO at Jaguar Land Rover, said in a statement on Monday. The £65 million ($81 million ...