"Jeep in a Jurassic film makes sense to everyone. It's not forced," Francois said. In the TV spot, a Jeep owner finds a Carnotaurus hatchling and tries to raise it. "It doesn't smell like marketing.

A dinosaur is man's best friend in a new Jeep ad tied into the latest, and reportedly final, installment in the "Jurassic World" movie franchise. "Jurassic World Dominion" opens in theaters June 10.

Inspired by the 1992 Jeep Wrangler YJ Sahara vehicles that appeared in the original film, only 100 units are available and each package is individually numbered 00-99.

Marketing is an imprecise science. Put the two together, and you get things like Chrysler paying $3 million to get the Jeep Wrangler Unlimited showcased in the 2005 film Sahara.

A dinosaur is man's best friend in a new Jeep ad tied into the latest, and reportedly final, installment in the "Jurassic World" movie franchise. "Jurassic World Dominion" opens in theaters June 10.

And the film also pokes fun at one of Jeep’s biggest competitors, an automaker that shares a last name with the Star Wars and Indiana Jones actor, both in a sequence where a Jeep Wrangler races ...