Lexus is making waves in the world of surfing with the unveiling of the Surf LX concept vehicle at the 2025 Lexus Pipe Pro in Oahu, Hawaii. Alongside the debut, the automaker announced an expanded multi-year partnership with the World Surf League (WSL).

Lexus America has recently announced a multi-year partnership with the World Surf League (WSL), and they naturally celebrate with a custom vehicle

Lexus showed off a new concept called the Surf LX that was designed for the beach at this week's Pipe Pro World Surf League event in Oahu, Hawaii.

Lexus didn’t mention performance specifications, but the 2025 LX starts at $106,850 and comes standard with a twin-turbo 3.4-liter V6 that produces 409 hp (301 kW / 415 PS) and 479 lb-ft (649 Nm) of torque. It’s connected to a ten-speed automatic transmission and a full-time four-wheel drive system.

Unveiled on the island of Oahu, Hawaii at the 2025 Lexus Pipe Pro event, the Surf LX concept is dressed in a vibrant matte blue finish and topped with a contrasting white roof as well as various black accents for a little pop.

While the Surf LX won’t go into series production, Lexus revealed the facelifted LX SUV a few months ago. The brand showcased the pre-facelift LX in India at the Auto Expo 2025 along with a few other concepts and existing models.

A Lexus with room for your board, a table for waxing, and cool blue paint. The Surf LX concept can help you catch the