Car-sharing service Lyft has decided it's time to retire that big pink, fuzzy mustache its cars have worn since its founding in 2012. After working with design firm Ammunition, the company known ...

The ongoing war of dominance in the mobile ridesharing industry between rival services Uber and Lyft (identified by its cars' pink mustaches) is showing no signs of stopping. One recent report ...

It's time to shave the mustache. On Tuesday, Lyft is ditching its familiar pink mustache logo in favor of a more streamlined look. And the ride-hailing company is equipping its drivers with a ...

Ridesharing startup Lyft is well known for its furry, bright pink mustachioed cars ... When I got home I Googled "Car mustache" and there was nothing. And I was like, "OK, well I'm going to ...

is waging an outlandish war on Lyft (the company where you sit in the front seat and parade about town with a giant pink mustache in full view). The gist is this: Contractors, known as “brand ...

If you've been enjoying a complimentary Lyft Pink All Access membership with your Chase Sapphire Reserve® for the last couple of years, it's time to turn off auto-renewal — or expect to pay for ...