Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Roblox notes that creator studio Twin Atlas used Commerce APIs in their games to sell physical products and ended up seeing six-figure commerce revenue during the first few weeks. Around 90% of ...

The partnership enables a creator or brand which is a Shopify ... Fenty Beauty is one of the pioneering brands leveraging Roblox's new commerce feature. The cosmetic company launched a shoppable ...

New Tool Will Empower Creators to Design Roblox Avatar Apparel – Beta Testers Can Sign Up Now NEWPORT BEACH, CA / ACCESS ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

it’s announcing that it’s opening up its Commerce APIs to eligible Roblox creators. Shopify is the first “integrated partner” for the APIs, and if a creator or brand is a Shopify merchant ...

These new commerce capabilities underscore Roblox’s ambition to pioneer a “new kind of ... “Players can seamlessly connect, create, play and now shop our best-selling lip gloss, Gloss Bomb Universal ...

Music superstar The Weeknd is using the commerce platform to sell a mixed package that includes a ticket to his film, “Hurry Up Tomorrow,” as well as a limited-edition digital item on Roblox. Creator ...

Shopify is a Canadian multinational e-commerce platform on which users can create their own online store, whereas Roblox is an online gaming platform and creation system where developers can code ...

“Testing commerce on Roblox is the next evolution in our journey of merging ... Pets Hoodie virtual item, for example, the brand teamed with SimplyALemon, a creator known for her Kawaii item ...