Online gaming platform Roblox has improved its commerce capabilities by launching its commerce application programming ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. The offering provides ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Roblox has been outlining its real-world commerce plans since at least 2023, and began testing last year. The company said the creator studio Twin Atlas generated "six-figure commerce revenue" in ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Roblox has many creators who "walk the line" with IP infringement, but a new system might just help make things more...legal.

Roblox's stock surges on growth and cash flow improvements, but slowing growth and cost concerns may pressure valuation.

Adidas sells virtual necklace crafted by Roblox creator, Whosetrade for $20,000 ... investing heavily in e-commerce tools, retail collaborations, and an evolving ad product.