Ever felt like calling up a complete stranger in Sweden? The Swedish Tourist Association has set up a hotline that lets callers worldwide "get connected to a random Swede" This advertisement has ...

However some lucky folk are doing just that (the cabin thing, not the cake thing) thanks to Sweden’s tourist board, which is undertaking a study to “investigate the health effects of life ...

Sweden is emerging as a global destination for sleep tourism, offering sleep-deprived visitors the chance to unwind and rejuvenate. VisitSweden says that the country’s “unique natural ...

Slow down the decline in memberships by 25%. Increase membership to STF, specifically achieving at least 5% increase in penetration, specifically amongst the new core target of Swedish 18-49 year-olds ...