Instead, the focus is on quality, service, and added value, like those ski butlers. In exchange, guests who come to five-star ...

Switzerland Tourism works in close collaboration with tourism partners at home, and abroad to offer visitors an unforgettable experience. Swiss tourism is at the center of our attention!

For decades, Switzerland’s pristine landscapes and elite reputation have made it a magnet for affluent travellers. The ...

While countries around the globe battle overtourism, Switzerland is focused on trying to attract more affluent holidaymakers.

Or head to Zürich West for creative spaces and contemporary art shows. Before Switzerland Tourism and Hotellerie Suisse award the Boutique & Design Hotels and Lodgings stamp of approval, they ask ...

Switzerland is known around the world for its chocolate, cheese, charming towns and scenic landscapes. Everywhere you turn, you're treated to a little bit of history and a little bit of nature's ...