Early Wednesday morning in Europe, Toyota unveiled four new or significantly updated electric vehicles — and Lexus managed to sneak one in, too. Even more enticing than the new product, though, was the teaser that came along with it: a shadowy image that previewed an upcoming electric pickup truck and electric Land Cruiser-esque EV while suggesting both would be revealed by the end of 2026.

Toyota chairman Akio Toyoda predicts that electric vehicles will never surpass a 30-percent market share, no matter how much the tech advances. But even if he's right, millions of customers will still buy cars without combustion engines,