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Netflix admits it used generative AI in a big sci-fi hit to cut costs
Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.
Netflix uses AI effects for first time to cut costs
The use of generative AI is controversial in the entertainment industry over concerns it creates content using others' work without their consent and fears that it will replace the work of humans. Mr Sarandos made his comments as Netflix announced a 16% rise in revenue to $11bn (£8.
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The video streamer used AI tools to show the collapse of a building in the Argentinian show The Eternaut. The sequence was ...
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