LG and Samsung have both announced their 2025 smart TVs at CES this weekend, and some of them will include access to Microsoft’s Copilot AI assistant. Both TV manufacturers are chasing the artificial intelligence hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app.

Microsoft Copilot is coming to your TV. Or at least, the web app is. Dual press releases from LG and Samsung detail how the firms are leaning into the AI hype.

LG and Samsung have unveiled their 2025 smart TV models at the Consumer Electronics Show (CES). A key feature of these new models is the integration of Microsoft's Copilot AI assistant. Both companies are capitalizing on the growing trend of artificial intelligence (AI),