HBO Max’s password-sharing crackdown is about to get stricter. During an earnings call on Thursday, Warner Bros. Discovery streaming head JB Perette said prompts surrounding account sharing will become more persistent starting next month, pushing people toward paying an extra $7.99 per month to add an extra member to their account.

Warner Bros. Discovery's efforts to limit password sharing on HBO Max will start to get "aggressive" next month, a top exec said Thursday.

For those of you into sharing your HBO Max account with family and friends, the folks running HBO Max would like you to know that they are about to come for you, in an “aggressive” manner. HBO Max account and password sharing: During the Warner Bros.