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Dell dumps its PC brands
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."
Dell dumps its PC brands to be more like Apple
So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.
8h
Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
2h
CES 2025: Dell Is Rebranding, and It’s Confusing
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...
1h
on MSN
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...
1d
on MSN
Dell’s new Pro Premium laptop is quieter and offers a tandem OLED display
The new commercial laptops replace the Latitude line and come with Lunar Lake processors and a screen upgrade.
2h
Forget Alienware, the best gaming laptop deal at Dell is this hidden gem
Right now, you can pick up this Dell G16 with an RTX 4070 for $1,299 at the official Dell site, thanks to a massive $400 ...
1d
So you're telling me Dell's new laptop rebrand isn't a joke?
Dell has taken pot shots at Apple in its ads before, and the brand is often seen as one of the Cupertino company's biggest ...
1d
on MSN
Goodbye, Dell XPS
In a bid to streamline, Dell is dropping some of its most iconic laptop brands. At CES 2025 on Monday, the PC company ...
1d
Dell’s ‘Unified Branding’ Is Completely Confusing
Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and ...
Digital Trends
5d
Need a new laptop? Get the Dell Inspiron 15 while it’s $120 off
Some budget-oriented
laptop
brands put the price tag above all else. That won’t be an issue with the
Dell
Inspiron 15 3520, which you can buy from
Dell
with a $120 discount that drops its price ...
21h
Best Laptop Deal of the Day: $300 Off an MSI Config That Can Work and Play
Reviewing laptops and then finding them on sale. The best new tech + saving our readers money is what we're all about! So let ...
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Related topics
XPS
Consumer Electronics Show
Pro Max
Personal computer
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