A nearly 3-year-old AI startup has reportedly caught the attention of two of the largest and most influential tech companies, underscoring the fierce competition for AI talent and push to become leaders in what some believe will be the next major evolution of the internet.

If Apple (NASDAQ:AAPL) were to acquire — or at least partner with — generative artificial intelligence search startup Perplexity AI, there would be several pros and cons to such a deal, Bank of America said.

Perplexity provides real-time answers to questions using the latest information from the web. The company recently said it is handling 780 million queries each month with that figure increasing more than 20% month over month. Google shares reversed gains and fell nearly 1% in late trading after Bloomberg reported on Apple’s Perplexity discussions.