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When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, ...
Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation ("absurd") to brand safety ("botched").
Despite amazing storylines, this NBA season brought a steep decline in local TV viewership. These drops are symptoms of a ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
Will programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers?
Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off ...
PubMatic's new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping ...
Microsoft's AI assistant, Copilot, is a product of trial and error. Today's iteration has led to performance improvements and ...
OMD's Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses ...
Tarts, Pringles, Eggo and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to ...
Most advertisers aren’t happy about the effects of tariffs. But the industry that a business operates in has a major impact ...
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