Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, ...

Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a ...

DoorDash, the largest takeaway app in the US, has made an cash offer to buy Deliveroo at a price of 180 pence per share. In a ...

Articles written by Kirsty Hathaway ...

Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles,. No monthly limits!

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile ...

A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang will oversee MSL, Publicis ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart ...