Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service research is low.

A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.

Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official ...

Six months of testing revealed a repeatable way to scale quality content faster – without sacrificing voice, clarity, or results.

Google Search Console has two new comparison views within the performance reports. The two views were added earlier this ...

AI is the latest obsession, but strategy still wins. Refocus on your website – the original digital tool – to thrive in the ...

Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full ...

Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.

Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting ...

Are these changes signaling changes to how Google local rankings work or did Google just clarify its existing document.

Google Ads appears to be testing a new expandable summary row in its (beta) Channel Performance report, offering advertisers ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...