Retail giant Target Corp will hold its "Circle Week" sales event in July, a competitor to Amazon's four-day Prime Day extravaganza.

America’s big retailers, including Best Buy and Target, continue to lean into big mid-summer events to boost sales as the back-to-school season begins.

Amazon Prime Day is one of the biggest sales of the year, second to only Black Friday. Although this shopping holiday was created by Amazon, it has ballooned into a much wider event throughout the years. Most major retailers have already announced some sort of rival sale in 2025, and July is shaping up to be a great time to find savings this year.