Forget about quiet luxury. Taylor Swift brought back the in-your-face logo-mania trend with a pricey outfit at the AFC Championship game.

The pop superstar attended her sixth postseason game Sunday, the AFC Championship Game between the Chiefs and Bills.

Taylor wore an oversized black jacquard knit jacket emblazoned with the French fashion house’s famous monogram, marrying the rich history of the revered French brand with slick modernity, perfect for a high-profile sporting event we say.

The celebration was all Louis and L’amour for Travis Kelce and Swift as the Chiefs hope for their third consecutive Super Bowl win.

Taylor Swift is back in Kansas City to root on boyfriend Travis Kelce and the Chiefs in their AFC Championship battle against the Buffalo Bills on Sunday.

During the 2024 AFC Championship game, Swift joined Kelce on the field to celebrate after the Chiefs won.

Photos of Taylor Swift at the 2025 AFC Championship game debunk theories that she was hiding an engagement ring underneath a pair of gloves

Taylor Swift made headlines yet again during the AFC Championship game between the Kansas City Chiefs and Buffalo Bills, not just for her unwavering support of boyfriend Travis Kel

Taylor Swift stepped out at the AFC championship to support boyfriend Travis Kelce wearing a $10,000 Louis Vuitton outfit Jan. 26.

LVMH Moet Hennessy Louis Vuitton SE followed other luxury goods groups and delivered better-than-anticipated sales growth in the final three months of the year. But the outperformance wasn’t as spectacular as that of Cartier-owner Cie Financiere Richemont SA, or even troubled British brand Burberry Group Plc, which both trounced expectations.

Pennsylvania native Viscount was invited to watch the game from Kelce’s suite alongside her fiancée, Craig Parmenter, who previously played college football with the 35-year-old tight end. They flew to Kansas City on a private jet with Travis’ brother, Jason Kelce, who also lives in Philadelphia.