That's the message from Black founders and influencers to consumers about a blacklash against the retailer's decision to end its diversity, equity and inclusion efforts.

The popular influencer urges her fans to reconsider Target boycott over DEI cuts, warning of the unintended impact on other Black-owned businesses.

Chief Community Impact and Equity Officer Kiera Fernandez cited “the importance of staying in step with the evolving external landscape.”

Target is the latest US company to retreat from policies designed to enhance racial and ethnic representation in the workplace.

Target is joining a wave of US companies pulling back on diversity, equity and inclusion (DEI) initiatives, as right-wing pressure leads companies to alter their commitment to hiring diverse candidates and expanding access.

Target is ending its DEI program this year, the latest corporation to step away from such policies in the face of scrutiny from conservative groups.

Discount store chain Target says it's joining rival Walmart and a number of other prominent American brands in scaling back corporate diversity, equity and inclusion initiatives.

In addition to other efforts, the retailer will end a program focused on carrying more products from Black- or minority-owned businesses.

The retailer joins a growing group of companies dropping commitments and policies on diversity and equity as President Trump fights the programs.

All right, most of y'all already know what I do here. We expose woke companies and we get them changed and today we've got a new company to talk about and that company is Target. Target, as many of you know,

Target has announced it is rolling back its diversity, equity and inclusion (DEI) policies, becoming the latest corporation to do so following President Trump’s election. In a memo sent to