Aliyah Boston is no longer just a rising force in the WNBA, she's becoming a defining figure in the league's commercial and cultural landscape. The Indiana Fever standout, who cl ...

The Tennessee Vols' current apparel deal with Nike is set to expire next year. Tennessee is essentially deciding this summer ...

Five-star recruit Tristen Keys made some NIL noise this week by inking a new deal with Adidas. The partnership, while ...

In the latest in a series of cyberattacks targeting UK retailers, Adidas has confirmed that customer information has been ...

Adi Dassler started Adidas on August 18, 1949 introducing the now-iconi 3-Stripes to the world. Nearly 80 years later, Adidas ...

Each sneaker on this list has left a lasting impact on history, fashion, and sport, influencing generations and shaping ...

Newcastle United have unveiled their new Adidas home shirt with the away and third kit set to follow. Newcastle United have ...

Nike is the latest retailer to announce price hikes amid President Donald Trump’s elevated import tariffs. See what retail companies have done so far.

Matt Barnes Show Jalen Rose Reflects on the Fab 5’s Cultural Impact Posted: May 20, 2025 | Last updated: May 20, 2025 Jalen Rose opened up about how the Fab 5 brought swagger, attitude, and a ...

The rivalry between sports brands Adidas and Puma, which were founded by two brothers in a small Bavarian town, is being adapted into a television series thanks to family archives, the producers ...

Expand Tweet In another shot, a light formation created the Adidas logo. Ms Lina Mendoni, the country’s Culture Minister, stated on a Greek radio station, SKAI Radio, that the Adidas shoe ad possibly ...