It is also a player in track and field and some sports not traditionally known for footwear sponsorships, like auto racing. Over the last few years, Puma has reentered basketball and distance running ...

Prada’s sandal controversy highlights how Western labels have often struggled to meaningfully engage with Indian crafts and ...

Despite the recent backlash against DEI, there is a longstanding tradition of virtue capitalism in the United States.

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Dealmakers at Manchester City snubbed interest from rival sportswear manufacturers in favour of extending their long-standing ...

Our approach to implementing social impact starts with our own purpose, to empower every person and every organisation on the planet to achieve more.

This latest collaboration between adidas Malaysia and Harimau Malaya player Dion Cools exemplifies that. A jersey born from ...

Some sneakers just always find their way back into the spotlight, and the Adidas Superstar is one of them. Originally designed for basketball, it’s the ...

The framers wanted to insulate the president and federal officials from corrupting influences, but a new law is needed to ensure effective enforcement.

Grant’s impact is most clearly seen in the accolades Publicis Groupe continues to stack up under her leadership. From back-to ...

In the golden era of Britpop, Oasis had a strong visual identity that might have appeared simple but was carefully considered ...

From a strategic standpoint, this collaboration highlights adidas’ intent to reassert itself at the pinnacle of football ...