According to On3's Nick Schultz, Eight athletes ranging from Arizona, California, Georgia, Ohio, Texas, and Washington have ...

NIL has made national news for the impact on collegiate athletes and their brand. Now rising stars in high school have the ...

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

Canady’s NIL deal with Texas Tech was made possible in ... who has an NIL initiative with the school through Adidas.

The 7-foot-2 center actually began his collegiate career prior to NIL and has since grown into ... offers from coaches and doing brand deals for skincare products, then it's crickets," he said.

The aim: Eliminate the pay-for-play deals that currently ... like Nike and Adidas.” Which brings us to the second backstop to publicly traded companies circumventing the NIL clearinghouse.

After dominating college basketball, the 7-foot-2 center is redefining life after hoops—with LinkedIn, brand deals, and a potential media career.

Adidas continues to build out its athlete roster. The company announced an impressive group of top high school basketball recruits signed NIL deals and will be part of the Class of 2025. Eight ...

NFL Academy standout, Luke Francis Jr. partners with wellness brand TeaVoila, signaling a groundbreaking shift in global ...

A Dallas-area quarterback ditched his senior year of high school to enroll early at Ohio State and pick up a reported seven figures in NIL deals. Oregon star edge rusher Kayvon Thibodeaux has a ...