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For the second straight year, adidas is making a major investment in the high school NIL space. The brand announced six top recruits will be part of its Adizero Class of 2025 – with an emphasis ...
Adidas signs LSU commit Tristen Keys to a landmark NIL deal, continuing its aggressive push into high school football. Discover what this means for the future of NIL.
The Aggies' class of 2026 commit wide receiver Madden Williams signed an early NIL endorsement deal with Adidas ahead of his high school senior season. This future Aggie is already capitalizing on ...
St. John's will receive a major investment in their athletics department and student-athletes will have an avenue to a ...
Tristen Keys joins Adidas NIL roster, one of few high school athletes nationwide. Mississippi law change enables future NIL earnings for high school players. Keys’ deal signals rising visibility ...
In On3's NIL 100, Keys appears at No. 19 on their list of highest NIL valuations among high school athletes. The Tigers are No. 2 on On3's team recruiting rankings for 2026.
5-star Michigan target signs NIL deal with Adidas. One of Michigan's top targets in the 2026 recruiting class has already signed an NIL deal with Adidas. Chris Breiler | Jun 27, 2025.
The Ohio State Buckeyes are a flagship for Nike Football. But the Swoosh just got Moss'd by its biggest competitor. Adidas has announced the signing of Buckeyes wide receiver Jeremiah Smith. Smith ...
Ohio State's star receiver Jeremiah Smith signed an NIL deal with Adidas, but he won't be able to wear the German company's shoes during OSU games.
Adidas Lands Five-Star WR Tristen Keys in Game-Changing NIL Deal originally appeared on Athlon Sports. When Tristen Keys steps onto the field, the numbers speak for themselves, 58 receptions ...
Adidas announced this week that Keys, the No. 5 overall prospect in the 2026 class and LSU’s prized wide receiver commit, is the latest athlete to join its growing roster of NIL signees.
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