It could benefit startups, research teams, and individual developers who previously found higher-tier model access cost-prohibitive.

OpenAI has launched o3-pro, an AI model that the company claims is its most capable yet. O3-pro is a version of OpenAI’s o3, a reasoning model that the startup launched earlier this year. As opposed to conventional AI models,

New model and bold pricing strategy aim to cement OpenAI’s lead, but enterprises must navigate integration and governance challenges to unlock full potential, analysts say.