New data shows Gen Z adults are increasing their alcohol consumption globally, challenging beliefs that younger generations ...

On this episode of "Uncanny Valley," author Carter Sherman breaks down the forces shaping Gen Z's unique relationship to sex.

Gen Z often calls out these outdated ideas, and they’ve got some solid points. Let’s dive into 14 moments where Gen Z ...

For Nescafe, that means targeting the ballooning cold coffee market. Today, one-third (32%) of coffee consumed out-of-home is ...

Current reports that Gen-Z and Millennials prioritize financial health over looks in romantic partners, valuing good credit ...

Discourse and debate about the Gen Z stare was started in part by 30-year-old TikTok user Riley Despot, who went viral after recounting an interaction with her daughter’s gold instructor. She said she ...

It’s not just about saving money — it’s about spending with purpose.

The tariffs will likely impact Gen Z’s spending and saving habits. According to the Bank of America Institute, they currently spend twice as much as they have in savings.

Gen Alpha spent £3 million on food delivery services between 2023 and 2024, according to data from financial technology company GoHenry.

Despite Gen Z's willingness to discuss money matters openly, their lower rates of cash saving underscore a gap in access to resources and foundational financial knowledge. Other key findings include: ...