If you were as entertained by all the social media activity around the Max/HBO Max rebrand as we were, maybe the Warner Bros.

Discovery merged HBO Max and Discovery+ into a single ... executive ranks that someone could have foreseen the problems of a pointless rebrand. Back in 2023, the company’s streaming chief ...

If you were as entertained by all the social media activity around the Max/HBO Max rebrand as we were ... but it doesn’t solve all their problems. Things are awkward or timing is bad, just ...

Oliver exclaimed on his HBO ... rebranding effort. The Independent stands for many things, often uniquely so. It stands independent of political party allegiance, and makes its own mind up on the ...

Back after the Memorial Day weekend break, John Oliver wasted no time soaring through a topic needing urgent attention: the ...

James Gunn might be overseeing the DC Universe, but even he isn’t safe from the chaotic mess that is Warner Bros. Discovery’s branding strategy. Case in point: an unfiltered moment from a ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the Design Matters podcast. “HBO took four decades of prestige and ...

The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to reflect a broader content mix ...

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.