IPL 2025 sparked a shift in brand strategy. Experts weigh in on whether this year’s Indian Premier League media moment ...

As IPL morphs from cricket league to culture machine, Virtue Asia’s business director advises brands to trade tired TVCs for culture-driving IPs—or risk irrelevance.

It was during the IPL that CRED became a household name, evoking nostalgia with stars such as Madhuri Dixit, Rahul Dravid and ...

This year's IPL began with one of the best—and probably the costliest—ads of the season. Dream11's campaign featured Aamir ...

In a season where every brand is vying for eyeballs during the Indian Premier League, Swiss Beauty has carved out a ...

After a week-long suspension, the Indian Premier League (IPL ... impact in a short window, said Darrell Fernandes, Senior Vice President - Client Partnerships, White Rivers Media, a marketing ...

New Delhi: The just-ended 18th season of the Indian Premier League (IPL) continued to drive growth for restaurants, ...

Joy Personal Care’s IPL play with KKR is more than a sponsorship; it’s a bold push into men’s skincare, a smart blend of ...

Summer cricket fever aside, the Indian Premier League (IPL) 2025 has led a silent movement–reshaping India’s travel and ...

This preview of the IPL 2025 Qualifier 2 match between PBKS and MI offers insights into pitch conditions, weather forecasts, ...