As IPL morphs from cricket league to culture machine, Virtue Asia’s business director advises brands to trade tired TVCs for culture-driving IPs—or risk irrelevance.

Genius Sports has extended its deal with the NFL until the end of the 2029 season. The partnership, first signed in 2021, ...

It was during the IPL that CRED became a household name, evoking nostalgia with stars such as Madhuri Dixit, Rahul Dravid and ...

Winner of IPL 2025, Royal Challengers Bengaluru (RCB), might soon have new ownership. According to the reports, RCB owner ...

This year's IPL began with one of the best—and probably the costliest—ads of the season. Dream11's campaign featured Aamir ...

A stampede broke out during the Royal Challengers Bengaluru's (RCB) IPL 2025 victory celebrations in Bengaluru on Wednesday, June 4.

In a season where every brand is vying for eyeballs during the Indian Premier League, Swiss Beauty has carved out a ...

New Delhi: The just-ended 18th season of the Indian Premier League (IPL) continued to drive growth for restaurants, ...

Every tragedy is a chance to learn. The Bengaluru stampede should serve as an eye-opener for Indian cricket fans. Euphoria ...

While it is a player's strong form that brings him in the limelight, IPL as a platform acts as a catalyst in bringing brand ...

Durex India’s cheeky IPL 2025 final campaign called out RCB and PBKS as “18-year-old virgins” still chasing their first ...

Despite this surge in advertising variety, the overall indexed ad volume on television for IPL 18 was nearly flat, registering at 98.9 versus the baseline of 100 in IPL 171, the TAM report revealed.