LinkedIn's latest video ad tools help B2B marketers capture attention faster, ... LinkedIn launches new video ad formats, Adobe integration. Published: June 4, 2025 at 4:05 pm.

LinkedIn Pushes Video Creation With New Ad Products, Adobe Partnership - 06/06/2025. ... “First Impression Ads,” for example, builds off of LinkedIn’s new vertical video format, ...

First off, on First Impression Ads. Much like the takeover-style options offered on other platforms, LinkedIn’s First Impression Ads are a full-screen, vertical video format for single-day ...

LinkedIn is expanding its video advertising capabilities with the launch of First Impression Ads, Reserved Ads and enhanced Connected TV (CTV) placements, aimed at helping B2B marketers break ...

Edwards referred to video as "one of the fastest growing formats on LinkedIn," and in February 2025, we learned the medium was growing twice as fast as any other post format.

LinkedIn expands video advertising capabilities; introduces First Impression Ads, ... vertical video format for single-day campaigns to maximize visibility for important marketing moments.

Clearly, there’s potential there, and LinkedIn has outlined some new options to help brands tap into that rising video interest. First off, Linkedin has announced “ First Impression Ads ...

New LinkedIn research indicates that 94% of them believe video helps accelerate advertising ROI. However, ROI isn't just about video; it's about delivering ads against contextually relevant content.

LinkedIn is rolling out a suite of new video advertising tools aimed at helping B2B marketers grab attention. Here’s what’s new. First Impression Ads. This full-screen vertical video format ...