The Athletes Unlimited Softball League will launch its inaugural season on June 7, and Major League Baseball is pitching in.

MLB announces its first major investment in women's sports with the launch of the Athletes Unlimited Softball League.

Major League Baseball (MLB) announced on May 29 that they have partnered and invested in Athletes Unlimited Softball League ...

“Major League Baseball’s investment in the AUSL represents an opportunity to support softball’s long-term growth and expand ...

AUSL is Athletes Unlimited's fifth league since launching in 2020, when the organization launched an innovative single-site ...

The AUSL is set to debut in early June and the women's professional softball league now has major investor: Major League ...

This is something we’re really excited about,” MLB commissioner Rob Manfred told The. “We studied the space hard. We think it ...

The deal marks MLB's first comprehensive partnership with a women's pro sports league and comes as women's sports see rapid ...

The AUSL will begin June 7 with four teams playing 24-game regular seasons, barnstorming across 10 cities over seven weeks.

The MLB is going to invest in an upcoming women’s softball league in the wake of a rise in the prominence of women’s sports ...

The explosion of popularity in U.S. women’s sports has led Major League Baseball to an obvious conclusion: It’s time to invest in softball so that it can eventually reap the financial rewards.