Unlike Shein, Temu's appeal cuts across age groups and gender. The platform is the world’s second most-visited online shopping site, software company Similarweb reported in September.

Unlike Shein, Temu's appeal cuts across age groups and gender. The platform is the world’s second most-visited online shopping site, software company Similarweb reported in September.

FILE – Pages from the Shein website, left, and from the Temu site, right, are shown in this photo, in New York, June 23, 2023. Shopping on Temu can feel like playing an arcade game.

Unlike Shein, Temu’s appeal cuts across age groups and gender. The platform is the world’s second most-visited online shopping site, software company Similarweb reported in September. Customers go ...

Unlike Shein, Temu's appeal cuts across age groups and gender. The platform is the world’s second most-visited online shopping site, software company Similarweb reported in September.

Unlike Shein, Temu’s appeal cuts across age groups and gender. The platform is the world’s second most-visited online shopping site, software company Similarweb reported in September.

Business Shopping on Shein and Temu for holiday gifts? You're not the only one. Pages from the Shein website, left, and from the Temu site, right, are shown in this photo, in New York, June 23, 2023.

Shopping on Shein and Temu for holiday gifts? You’re not the only one. FILE - Pages from the Shein website, left, and from the Temu site, right, are shown in this photo, in New York, June 23, 2023.

Unlike Shein, Temu’s appeal cuts across age groups and gender. The platform is the world’s second most-visited online shopping site, software company Similarweb reported in September.