“Embrace the cringe” has over 24 million views on the app, and the message is basically this: Nothing’s actually embarrassing. If you allow yourself to be cringe, it almost supersedes shame.

A viral TikTok video featuring several House Democrats was widely mocked by conservatives on social media who called it "cringe and the reason why Democrats lost in November.

Cringe could come in many flavors, all of it gleefully consumed by the public. By the 2010s, Americans were primed to appreciate scripted comedy designed to elicit the same feeling.

If you haven’t heard, the latest TikTok-viral sound is just Kim saying, “Ew, that is so cringe. Guilty.” The clip stems from a Saturday Night Live segment from Oct. 9, ...

TikTok’s Latest Cringe Trend: Gen Z Critiques Their Former Selves The first generation to grow up on Instagram and Snapchat is already taking stock. Photograph: juanma hache/Getty Images ...

On TikTok, cringe comedy creators are gaining large followings and brand deals by impersonating terrible people. By Kate Ryan From left, the cringe comedy creators Stanzi Potenza, Wendell Scott ...

A gay TikTok user has sparked a viral debate after posting a video slamming Walmart’s Pride Month merchandise, calling the apparel so cringeworthy it made her want to “quit being gay.”. The ...

Fame on TikTok is a full-time job. Lauren Godwin and Sebastian Bails are riding the app's wave of popularity to build their followings and cash in on what the internet calls "cringe." ...