When Greta Gerwig’s Barbie was released two years ago this summer, it was a true cinematic event on a scale that hadn’t been ...

From UNO to Barney to American Girl movies, Barbie has started Mattel's upcoming cinematic universe and it already has 14 ...

Mattel has partnered with Uken Games, an independent Canadian game studio, to develop "Mattel Match: Toybox Unlocked," a free ...

Mattel, the global toy and family entertainment company, has announced that the animated series, Barbie Mysteries: Beach ...

Researchers in Australia found that the doll’s feet have, over time, gone from arched to flat — a shift that correlates with ...

Soon, we had designed a research project to study the feet of Barbie dolls on the market from her launch in 1959 to June 2024 ...

On May 13, Barbie: The Official Cocktail Book hits shelves, and lovers of the iconic Mattel doll can whip up cocktails (and ...

Barbie is ditching high heels for cozier footwear, signaling a significant shift in real-world fashion trends, according to a ...

“Barbie models her footwear choice based on task demands, being flat-footed and wearing flat shoes when she needs to work on her feet, be physically active or more stable,” they added. “Given Barbie ...